Your role
Sales
Partner.
You deploy chargers and earn on every paid session they run, for as long as they run. This is how you join, how you submit an install, how the rate is set, and how you keep it moving.
Joining the program
Apply at evinitiative.shop/sales-partners. The form asks for your name, your business, your electrical licence and the state or province it is held in, your service area, and roughly how many installs you expect a month.
A person reads every application and replies within two business days. Approval triggers your provisioning invite and you are live. There is no instant signup here on purpose: a commission that runs for the life of a charger is worth a conversation first.
Every licence, certification, registration and permit required to sell, install and service electrical equipment in each place you work. Commercial general liability insurance of not less than two million dollars per occurrence, and workers’ compensation where it is required. We may ask for evidence at any time.
Submitting a charger to the network
You register the install yourself from your own login. The wizard takes the customer, the site address, and each charger’s serial, and it creates the charger record before the hardware has ever connected. That is what makes the next part work.
- Open My Chargers and start a new install.
- Enter the customer and the site address. The address is autocompleted and geocoded, so do not hand-type the state.
- Enter each charger’s serial. Copy it from the unit, do not read it off a label and type it.
- Submit. The install is attributed to you immediately and appears on your dashboard.
- Program the unit with the connection details from your approval email and power it up.
The customer gets their own operator console by invite. You do not have to run it for them.
The charger identity is whatever the hardware announces. If it is typed twice and the two do not match, the unit is refused at the socket and becomes permanently unreachable, with no error anywhere. It simply never appears. Copy and paste it from the unit’s own configuration, every time. If a charger you installed never shows up, this is the first thing to check and it is usually the answer.
The connection is the commissioning. There is no provisioning step, no ticket and no waiting on us. The moment the unit points at the network and powers up, it announces itself and it is live.
How your rate is set
Your rate depends on where a charger falls in your own deployment order. It is marginal, not retroactive.
| Charger, by deployment order | Rate |
|---|---|
| 1 through 49 | 2.00% |
| 50 through 99 | 2.25% |
| 100 through 149 | 2.75% |
| 150 and above | 3.00% |
A charger counts as deployed when three things are true: it is attributed to you, it has connected to the network at least once, and it sits on a paid tariff. A free charger does not count toward your ordinal and does not earn, because commission is a percentage of a payment. If it is later switched to pay-to-use it starts accruing at its recorded rate from that point.
A charger deployed as your sixtieth earns 2.25% for its entire life. When you cross 150, your new deployments earn 3.00% and the sixtieth still earns 2.25%. This runs both ways: if we ever change the tier structure, the change applies only to chargers deployed after it takes effect, and we will not reduce the rate recorded against a charger you have already deployed.
Commission accrues on money that actually cleared. Not on a session that was started, not on one that was authorised, but on a payment that settled. A refunded or charged-back session reverses the commission against your future accrual.
Crossing 50, 100 and 150 fires an email automatically, because you should learn your rate went up from us rather than from a statement.
Staying active
The program has one activity requirement: eight new pay-to-use chargers per rolling twelve months to stay active.
Falling inactive stops new deployments and stops tier progress. It does not take away what you have already earned: chargers already deployed keep accruing at their recorded rates, and we keep paying them on the regular cycle. The requirement exists so the program is a deployment partnership rather than a list of people who did one install in 2024.
- Open your Dashboard.
- Read chargers assigned and your deployment history.
- Count the pay-to-use deployments in the last twelve months.
Tracking what you earn
You get a live dashboard, not a monthly statement. A statement tells you what happened. A live view tells you what to do next.
- Dashboard. Commission this month, commission lifetime, chargers assigned, active sessions, pending payouts, a commission chart, and a map of your sites. The recent ledger shows date, session, commission and status.
- My Chargers. Every charger you deployed, its display name, its location, the rate stamped on it, whether it is online, and when it was last seen.
- Reports. Commission, sessions, energy, utilisation, uptime and payouts, with date ranges and CSV export. The Reports page covers the mechanics.
- Open Reports and the Utilization tab.
- Compare sessions and energy across your sites.
- Export to CSV if you want it next to your install costs.
The second question is the useful one. A charger that never runs is a customer conversation, not a platform problem.
A monthly summary shows what your installed base earned, by site. Review statements promptly: absent a manifest error, a statement is final ninety days after it is issued.
Getting paid
Commission lands through your own Stripe Connect account. No invoicing, no reconciling, no monthly request.
- On your Dashboard, use the Set up payouts banner.
- You are handed to Stripe. They ask for your legal name, address, tax number, identity verification and a bank account.
- Finish it and you are returned to your dashboard.
Commission accrues while onboarding is incomplete and is held, not lost. The moment Stripe confirms you, everything held settles automatically without you doing anything else.
The full Stripe walkthrough, including what happens if verification is pending or fails, is on the connecting your bank page. There is a View Stripe dashboard button on your profile for changing bank details later.
What the program is not
- Not a referral scheme. You deploy hardware and you are paid on what it produces. Nobody is paid for an introduction.
- No territory exclusivity. None is offered, to you or to anyone else.
- No income projection. The rate is knowable. The volume is yours. We will not quote you a monthly figure and you should distrust anyone who does.
- No cut of your hardware. You buy at MSRP, set your own price to your customer, and keep the whole margin. We pay no rebate on hardware and take nothing from your markup.
- Not a licence to speak for us. You are an independent business and you do not represent EV Initiative.
Chargers registered without a genuine operating customer. Chargers deployed to an entity you or a related party control in order to advance a tier. Sessions generated other than by genuine charging use. Any arrangement structured to create the appearance of deployment or usage. We audit, and where termination is for this reason accrual stops entirely rather than surviving.