Making money with EV Initiative
Turn your parking
space into a
gas station.
You already pay for the spot. Open the charger in it, name your price, and keep 85% of what the next driver pays. Residential or multifamily, the hours you are not there are the product.
In one paragraph
A parking space with a charger in it is a place other people buy electricity, and the Host Program pays you for the hours you are not parked there. A homeowner who owns their charger and their property pays nothing to run it and keeps 85% of every kWh a guest buys. A resident who owns a plug in a building earns the margin they set above the building’s electricity cost. A building, hotel or workplace pays $8 per charger per month and keeps 85% of net. You set the price. You set the hours. You keep a free list for the people you like and a block list that beats it. Your own charging is always free, and every rebate, grant and tax credit stays with you.
- 85%
Of what guests pay stays with you. EV Initiative keeps 15%.
- $8
Per charger per month for a building, hotel or workplace. $80 a year.
- Free
For a homeowner or a resident who owns their charger. No subscription, ever.
- No term
Stop paying and keep your hardware. Rebates and grants stay yours.
Multifamily
Twenty-two chargers.
One queue.
A condo building on this network had twenty-two chargers in the garage and a line behind one of them every evening. It was never short of hardware.
Twenty-one private plugs
sat dark.
Residents bought them as pre-construction parking upgrades. They sit empty all day while their owners are at work, often with no car in the spot. One shared visitor unit carried the whole building.
There had never been a way for the resident who owns a plug to let a neighbour use it and be paid. Now there is. The neighbour gets a charger instead of a queue. The owner turns a parking upgrade into an asset. The building gains capacity it did not fund and stops fielding complaints about the shared plug.
Capacity you did not fund.
Residents open their own plugs at their own prices. The building adds usable charging without buying a single additional unit.
85% of net on what you own.
Building-owned chargers earn the building. Payouts land in its own account. Resident-owned chargers are free to their owner and are never billed to the building.
An amenity, not a job.
No staff time, no support calls, no reconciliation. Nobody on your team becomes a charging expert.
Multifamily is the strongest fit on the network. More chargers per site than a house. More kilowatt-hours than a retail lot. And an owner who already treats the property as an asset that should produce income rather than cost money. In Canada every one of those kilowatt-hours also generates a carbon credit.
Residential
Free to run.
Forever.
No subscription. No per-charger fee. No listing fee. A homeowner pays nothing to be on the network and their own charging never costs them anything.
You see your margin
before you commit.
Setting a guest price shows the arithmetic live, as you type. Not after the first payout. Not in a statement next month.
An example. Guests pay $0.30/kWh. You receive $0.27 (85%, after EV Initiative’s 15% fee). Minus your own $0.15 electricity estimate, you keep about $0.12 per kWh.
Your electricity estimate is yours to set, so the figure on screen is margin rather than gross. That is the only question a homeowner actually has.
85% of every kWh sold.
Before card processing, before anything. EV Initiative absorbs the payment fee out of its own 15%, because the terms say a host receives 85% of every kWh a guest buys.
Payouts to your bank.
Through your own connected Stripe account. No invoicing, no chasing, no monthly request.
Nobody gets your number.
A paying guest’s phone and email are never shown to you, and yours are never shown to them. You see contact details only for people you invited.
A charger that speaks OCPP.
Most units sold in the last five years. Enter its identity once and it connects. No installer visit from us, no equipment to buy from us.
A Stripe account.
Created through a guided flow inside the app. Legal name, address, identity check, bank account. About fifteen minutes if you have your details to hand.
A price and hours.
Set in the app, changeable any time. That is the whole setup. No contract term, no minimum, and no way to be locked in.
Canadian homeowner? The same kilowatt also earns you a carbon credit there.
Residential
One switch turns
a driveway into
a business.
No subscription if you own the charger. Set a price, set your hours, keep 85% of what the next driver pays, and charge your own car free forever.
Hotels, dealerships, retail, workplaces
Your front desk
should never learn
what OCPP is.
A guest who cannot charge overnight leaves a review about the hotel, not about the charger. That is the whole risk, and it is the part we take.
85% of net.
After card processing and any electricity reimbursement recorded for the site, under our Site Host Terms. $8 per charger per month. No additional platform percentage beyond the 15%. Connection and idle fees, where set, are shown before charging.
Known inside a minute.
A charger that stops responding is detected by actual message traffic, not a stored flag that lags a silent drop. You hear before a guest complains, and most fixes are a remote reset.
One login, many properties.
One operations contact can run several sites, and each site keeps its own payout account. No charger belongs to two accounts.
One owner. Twelve chargers.
Four properties. All in use.
A Holiday Inn and Hilton operator runs twelve chargers across four hotel properties from one login, with each property keeping its own payout account and its own pricing. Most platforms make an operator choose between one account they cannot split and four accounts one person has to log into separately. This handles it natively, which is worth saying out loud to any multi-property operator.
Making money with EV Initiative
Everyone who
touches the plug
gets paid.
A charging network only works if the money reaches the people who put the hardware in the ground. So the split is printed on this page rather than negotiated behind it.
85% of every kWh a guest buys.
You own the parking space and the charger, you set the price and the hours, and you keep 85%. Free to run if you are a homeowner or a resident who owns the plug. $8 per charger per month if you are the building. Your own charging never costs you anything.
2 to 3 points, for as long as it runs.
A sales partner who brings a site to us and deploys its chargers earns 2 to 3 points of EV Initiative’s 15-point platform share on every paid session at the pay-to-use ones, by deployment tier, stamped permanently at deployment. It is calculated on the same basis as our share, it never comes out of the host’s 85%, and the host pays exactly the same either way. Homes are the exception: the homeowner registers their own charger to earn from it, and no partner commission applies. How the tiers work.
Somewhere to charge.
Not a payout, but the reason the other two get one. Every private plug that opens is another place a driver can charge instead of queueing behind one shared unit. Supply is the product, and hosts are the supply.
The same kilowatt
earns twice over.
A Canadian charger on this network generates a carbon credit for every kilowatt-hour it delivers, on free sessions and your own charging as well as paid ones. You cannot claim those credits yourself and neither can your utility: only a registered network operator can. Canadian Carbon Credits explains the whole program, including the deposit that buys you a charger and comes back at the milestone.
What you control
Everything that
matters is a switch.
A host who cannot say no to one person, or yes to their mother, does not really own the charger. So all of it is yours.
Open or closed
One switch. Nothing else has to change for you to stop hosting.
A price
In dollars per kWh. The full price a guest sees before plugging in. Change it any time and it is live everywhere immediately.
Hours
By day of week, in the charger’s own local time with the timezone named.
A free list
Up to a hundred people who charge free at any time and ignore your hours. Family, neighbours, friends.
A block list
Beats everything, including the free list. A blocked driver sees the charger as closed rather than blocked, at every entry point including an RFID tap. You never have to have that conversation.
Who can find it
A home charger is not on the public map. Guests reach it by a direct link or a QR code you share with the people you choose, which is how home hosting is meant to work. A building or commercial site can be listed.
A connection fee, ours
A flat $1 per session, set by EV Initiative and shown to the driver before they plug in. It is what makes a ten minute session worth serving. Your share is the energy.
An idle fee
Optional, per minute, for a car left plugged in after charging finishes.
Remote start, stop and a current cap
Without going outside.
Earnings as margin, not gross.
By session and by period, with your electricity estimate applied, so the figure on screen is what you actually kept.
Who is using your charger.
Everyone who charged, everyone on your free list, and everyone who opened your share link. Sessions, energy, last charged, and what each person paid.
Buy a charger
At MSRP,
programmed
before it ships.
We sell the hardware at list and make nothing on the markup. Every unit arrives already known to the network, so it connects the moment your electrician powers it up.
It arrives knowing
where it belongs.
Every unit we ship is registered to the network before it leaves us, with its identity already matched to the hardware. Your electrician mounts it, powers it, and it announces itself. There is no provisioning step and no ticket. Commissioning finishes on site, after a tested plug-in and launch approval.
We sell at list. We make nothing on the markup and we take nothing from an installer's margin either.
Autel AC Ultra, single port
Wall mounted, 25 foot cable, Level 2. One car at a time.
Autel AC Ultra, dual port
Wall mounted, 25 foot cable, two connectors. One charger on your bill, so still $8 a month.
DC Compact, 40 kW
Wall or pedestal, programmed to the network before it ships.
Prices are USD at MSRP. Every rebate, grant and tax credit stays with you, and none of it is routed through us. Already own chargers? You do not need these. Any unit that speaks OCPP connects, which is most hardware sold in the last five years.
What it costs
Three models.
One page.
A homeowner with one plug and a hotel with three have different contracts and different volumes. Paying them identically would mean one of them is paid on terms written for the other.
| Who you are | To run the charger | Share of guest revenue |
|---|---|---|
| Homeowner | Free | Keeps 85% of every kWh sold |
| Resident in a building | Free | Keeps 85% of every kWh sold |
| Building, hotel, retail or workplace | $8 per charger per month | Keeps 85% of net |
| Load management, where the service needs it | $4 per managed charger per month | No change to the split |
Every annual is ten months. Two free. Net means after card processing and any electricity reimbursement recorded for the site. Electricity reimbursement follows our Site Host Terms, including the 60 days from launch to connect the site’s bank account. No charge for the app, the console, support or adding a site. Connection and idle fees, where set, are shown before charging. If a Sales Partner brought your site to us and deployed your chargers, they earn 2 to 3 points of EV Initiative’s 15-point platform share on paid sessions at pay-to-use chargers, calculated on the same basis as our share. It never comes out of your 85%, and you pay exactly the same either way. Full pricing.
Start
Four questions.
One business day.
Tell us where your chargers are and we will tell you what the space would earn. Homeowners can skip the form entirely and open the app.
Questions
Straight
answers.
Does it work with chargers we already own?
Yes. Any charger that speaks OCPP, which is most units sold in the last five years. You keep what you bought.
How do we get paid?
Automatically, to your own bank account, through Stripe Connect. The split is applied at the moment of the session. Nobody invoices anyone and nobody waits for a monthly request.
What does it cost a homeowner?
Nothing. No subscription, no per-charger fee, no listing fee. A homeowner who owns their charger and their property keeps 85% of every kWh a guest buys, and their own charging is always free.
What does it cost a building?
$8 per charger per month, or $80 a year. Load management is $4 per managed charger per month when the electrical service needs it. The building keeps 85% of net session revenue on the chargers it owns.
Why is the homeowner split on gross and the commercial split on net?
The Host Program Terms say a host receives 85% of every kWh a guest buys, and what guests pay is gross. EV Initiative absorbs the card processing fee out of its own 15%. A commercial site is a different agreement with larger sessions and electricity that is usually metered and reimbursed separately, so it settles on net. Electricity reimbursement follows the Site Host Terms, which give a site 60 days from launch to connect its bank account.
Can a resident earn from a charger in a building they do not run?
Yes. That is the model that did not exist before. A resident who owns a private plug opens it to neighbours at a price they set, during hours they choose, earns the margin above the building’s electricity cost, and never pays to use it themselves. The building is not in the middle of the transaction.
Can we set different prices for residents and visitors?
Yes. Per charger, per access mode, per time window. Price changes take effect everywhere immediately.
Will twenty cars at 6pm trip our electrical service?
Not with load management. It shares the available current across the chargers and lifts the limit when demand drops, so the building does not need an upgrade it cannot justify. Every applied limit is tracked, so a charger cannot be left quietly capped.
Who keeps the rebates, grants and tax credits?
You do. They are not routed through us and not shared. That is in the contract rather than a policy that can change. The metered session data those programs now require is already captured.
What happens when a charger breaks?
We know first and we tell you, usually before anyone at the site notices. Most problems clear with a remote reset, which takes seconds from the console or from your phone. A physical fault, a cracked connector or a tripped breaker, is yours or your installer’s, but you will hear about it from us rather than from a resident.
How long is the contract?
There is no term. Stop paying and keep your hardware.
Start hosting.
Four questions. A person replies within one business day. Homeowners can skip this and open the app.