EV InitiativeEV INITIATIVE

DRIVER EXPERIENCE INFRASTRUCTURE

DESIGNED FOR REPEAT VISITS.
NOT JUST UTILITY.

Drivers choose charging locations based on safety, cleanliness, and what else they can do while they wait. Mission Hills wins on every dimension.

Destination Experience

  • ✓ Robotic barista, food service, and retail ecosystem
  • ✓ On-site staff for cleanliness and operations
  • ✓ Serves EV drivers, office workers, and the community

Premium Washrooms

  • ✓ Architecturally designed with skylight and high-end finishes
  • ✓ Maintained continuously by on-site staff
  • ✓ Clean washrooms drive repeat visits

Safe + Illuminated

  • ✓ Iconic branded canopy with full LED illumination
  • ✓ 18 Volt.ai AI-monitored cameras, 24/7
  • ✓ CatStrap cable protectors with blue-dye anti-vandal burst

INITIATIVE REWARDS

EARN WHILE YOU CHARGE

Initiative Rewards App

THE STARBUCKS REWARDS MODEL.
FOR EV CHARGING.

Starbucks Rewards is one of the most profitable loyalty programs in history. It doesn't just bring people back — it gets them to preload money, order ahead, and spend more per visit. Mission Hills runs the same playbook. The EV Initiative loyalty and rewards platform is planned to launch alongside the opening of EVII Mission Hills.

WHY STARBUCKS REWARDS WORKS

Starbucks Rewards has over 34 million active members. Members visit 3x more often than non-members and spend 2x more per visit. The preloaded wallet alone holds billions of dollars in float — money customers have already committed to spending before they even walk in the door.

The secret isn't the coffee. It's the habit loop: earn points, get rewarded, come back, earn more. Each cycle deepens the relationship and increases the lifetime value of every customer.

☕

Starbucks: Coffee + Rewards

You come for the coffee. You stay for the points. You come back for the free drink.

⚡

Mission Hills: Charging + Rewards

You come to charge. You buy a coffee and a shawarma. You earn points. You come back — and you bring your wallet.

THE EV INITIATIVE LOYALTY ENGINE

Powered by the KioCafe VPOS platform. Every transaction — coffee, tacos, vending — feeds a loyalty flywheel that turns one-time visitors into regulars.

01

Preloaded Wallet

Customers load money in advance — just like Starbucks. That committed spend is revenue before they even arrive.

02

Order Ahead

Order your coffee and food before you arrive. Your robot barista drink is waiting when you plug in.

03

Points and Rewards

Every purchase earns points. Free drinks, discounts, and perks bring drivers back — and keep competitors out.

04

Data Flywheel

Every transaction builds a customer profile. Personalized offers increase spend per visit over time — automatically.

“Starbucks made loyalty a profit center. We built the same system into a place EV drivers have to come anyway. That's the edge.”

3X

More frequent visits from loyalty members (Starbucks benchmark)

2X

Higher spend per visit vs non-members

15-40

Minutes of captive dwell time every session

6

Revenue streams all fed by one loyalty system