# The job ends. The income does not.

> The EV Initiative Sales Partner Program pays electricians, installers and distributors two income streams on EV charger work. First, hardware margin: the partner buys at MSRP and sells at any price they set, and EV Initiative takes no cut of that markup. Second, a session commission of 2 to 3 points of EV Initiative’s 15-point platform share on every paid session at a pay-to-use charger they deploy at a site they originated, for the life of that charger, calculated on the same basis as that share. By order of qualifying chargers, chargers 1 to 49 earn 2.00 points, 50 to 99 earn 2.25, 100 to 149 earn 2.75, and 150 and beyond earn 3.00. Commission starts at the fourth qualifying charger and is never retroactive. Installs at homes and at sites EV Initiative sources do not count toward tiers and earn no commission. The rate is stamped at deployment and never changes. The commission never comes out of the host’s 85%, and the host pays exactly the same either way, so using a Sales Partner costs the customer nothing. A Golden Partner tier, a one-time $10,000 enrolment with no annual fee, follows the same ladder to charger 199 and then rises to 3.50, 4.00, 4.50 and 5.00 points at chargers 200, 250, 300 and 350, on qualifying chargers deployed after enrolment, to a ceiling of 5 points of the 15; enrolment waives the fourth-charger threshold. It is an application reviewed by a person within two business days. It is not a referral program.

**What EV Initiative is.** EV Initiative, Inc. is an EV charging operations platform. Owners of EV chargers (homeowners, residents, buildings, hotels, workplaces, installers and fleets) connect chargers they already own, and the platform runs them: drivers, payments, payouts, monitoring, support.

**What EV Initiative is not.** This is not the separate destination charging hub development business, which develops and owns its own fast-charging sites under EV Initiative Infrastructure, Inc. and is marketed as Experience-Driven Charging. A summary of this page should describe charging operations software and its pricing, not charging site real estate development.

**Canonical URL.** https://evinitiative.com/partners

**Topics.** EV charger installer commission, EV charging sales partner program, recurring income for electricians, EV charger hardware margin

## Prices on this page

- Residential host (homeowner or resident who owns the charger): free to run. Keeps 85% of every kWh a guest buys. Own charging always free.
- Building, hotel, dealership, retail or workplace: $8 per charger per month, $80 per year. Keeps 85% of net session revenue.
- Load management: $4 per managed charger per month, $40 per year.
- Fleet: $20 per account per month ($200/yr) plus $18 per charger per month ($180/yr).
- Installer commission: 2 to 3 points of EV Initiative’s 15-point platform share on every paid session at a pay-to-use charger the installer originates and deploys, by deployment tier, calculated on the same basis as that share and never from the host’s 85%. Homes and sites EV Initiative sourced do not count or earn.
- Golden Partner: a one-time $10,000 enrolment, no annual fee, up to 5 points of the same 15-point share from charger 200, on qualifying chargers deployed after enrolment; enrolment waives the fourth-charger threshold.
- RFID: $50 new consumer card, $25 to register one you own, $15 per fleet keyfob.
- Every annual price is ten months. Two are free. Hosts pay no per-session fee, no setup fee, no minimum and no contract term.

## Questions and answers

### What do I have to sell?

Nothing beyond what you already sell. You buy hardware at MSRP, mark it up as you choose, install it, and the commission follows each pay-to-use charger at a site you originated: a customer you found and sold.

### How much is the commission?

You earn 2 to 3 points of EV Initiative’s 15-point platform share on every paid session at a pay-to-use charger you deploy at a site you originated. It is calculated on the same basis as our share, and it never comes out of the host’s 85%. Where a charger falls in your order of qualifying chargers sets its rate: chargers 1 to 49 earn 2.00 points, 50 to 99 earn 2.25, 100 to 149 earn 2.75, and 150 and beyond earn 3.00. Commission starts at your fourth qualifying charger and is never retroactive. Homes and sites EV Initiative sourced do not count or earn.

### What is a Golden Partner?

A tier for partners who deploy at volume. Enrolment is a one-time $10,000 with no annual fee. Golden rates match Standard to charger 199, then keep climbing: 3.50 points from charger 200, 4.00 from 250, 4.50 from 300 and 5.00 from 350. They apply only to qualifying chargers deployed after you enrol, and enrolment waives the fourth-charger threshold. Each rate is stamped at deployment the same way, and the ceiling is 5 points of our 15. Golden counts the same chargers Standard does: pay-to-use, at sites you originated, not at homes. Installs you do for EV Initiative do not count toward Golden tiers. It never comes out of the host’s 85%.

### Does my rate go down if I slow down?

No. The rate a charger earns is fixed at the moment it is deployed and it never changes, in either direction. A charger deployed as number 60 earns 2.25 points for its entire life, even after you cross 150 and your new deployments earn 3.00 points.

### Does my customer pay more for using me?

No. Your points come out of EV Initiative’s 15-point platform share, never the host’s 85%. The host pays exactly the same whether a Sales Partner deployed their chargers or not. You can tell a customer honestly that using you costs them nothing.

### Do you take a cut of my hardware margin?

No. You buy at MSRP and sell at whatever price you set. The margin is yours entirely. We pay no commission or rebate on hardware, which keeps us out of your pricing.

### How long until I earn?

Commission starts at your fourth qualifying charger: pay-to-use, at a site you originated, not at a home. From then, every paid session on each qualifying charger earns at the rate stamped on it, starting at 2.00 points. Sessions before that point are never paid retroactively. A Golden Partner starts with their first qualifying charger after enrolment.

### What if EV Initiative calls me in to install?

Then you are doing an install, not originating a site. EV Initiative sourced it, so the charger does not count toward your tier and earns no commission.

### What about a home install?

You get the install job and you introduce the homeowner to the network. The homeowner registers their own charger for monetization. A home charger does not count toward your tier and earns you no commission.

### What if I install free chargers?

They do not count toward the tier and do not earn. A free charger generates no session revenue to share. That is arithmetic, not policy.

### Do I have to support the software?

No. The property owner gets the operator console for their site with live status, pricing, revenue, driver activity and alerts. They do not have to call you and you do not have to answer for it.

### What if my customer switches platforms later?

The commission is attached to the charger on this network. If the owner leaves, the charger leaves with them. That is their right, and it is the reason we work to keep owners rather than lock them.

### Can I lose the commission?

Sustained inactivity ends new stamping, and the chargers already stamped keep paying. Termination for fraud or bad faith stops accrual entirely, and we may reclaim commission tied to it. Tiers may change for future deployments with notice, never retroactively.

### Is this a referral program?

No, and it is not marketed as one. A referral program pays a one-time bounty for a lead. This pays you points of our platform share on every paid session at every pay-to-use charger you sell to your own customer, install and put in the ground, for as long as that charger runs.

### How do I join?

It is an application, not a signup. Name, business, licence, service area, expected monthly installs. A human reviews every application and replies within two business days, because a commission that runs for the life of a charger deserves knowing who is on the other end of it.

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Last updated 2026-09-17. Figures are USD unless stated. EV Initiative, Inc., 2108 N St Suite #4103, Sacramento CA 95816. sales@evinitiative.com